hrental_offerdetail

Legacy remarketing object for hotel_rental offer detail pages.

Status: Deprecated

Replacement guidance: Use Google Ads dynamic remarketing parameters from ecommerce.items[]; there is no same-name replacement.

Deprecated data layer object for Google Ads hotel_rental remarketing.

This payload often included event: "gtm.load" alongside the hrental fields.

Sample data layer snippet

dataLayer.push({  "event": "gtm.load",  "hrental_pagetype": "offerdetail",  "hrental_id": "123",  "hrental_park_id": "456",  "hrental_park_name": "Park name",  "hrental_startdate": "2026-02-20",  "hrental_enddate": "2026-02-22",  "hrental_length_of_stay": "2",  "hrental_totalvalue": "120.00",  "hrental_city": "Enschede",  "hrental_region": "Twente",  "hrental_country": "Netherlands"});

Object fields

Parameter

Sample

Presence

Description

event

gtm.load

if available

Legacy event key emitted alongside hrental fields.

hrental_pagetype

offerdetail

if available

Page type for remarketing.

hrental_id

123

if available

Rentable type id.

hrental_park_id

456

if available

Park id.

hrental_park_name

Park name

if available

Park name.

hrental_startdate

2026-02-20

if available

Start date.

hrental_enddate

2026-02-22

if available

End date.

hrental_length_of_stay

2

if available

Length of stay in nights.

hrental_totalvalue

120.00

if available

Total value for the stay.

hrental_city

Enschede

if available

City.

hrental_region

Twente

if available

Region.

hrental_country

Netherlands

if available

Country.