hrental_offerdetail

Legacy remarketing object for hotel_rental offer detail pages.

Status: Deprecated

Replacement guidance: Use Google Ads dynamic remarketing parameters from ecommerce.items[]; there is no same-name replacement.

Deprecated data layer object for Google Ads hotel_rental remarketing.

This payload often included event: "gtm.load" alongside the hrental fields.

Sample data layer snippet

dataLayer.push({
  "event": "gtm.load",
  "hrental_pagetype": "offerdetail",
  "hrental_id": "123",
  "hrental_park_id": "456",
  "hrental_park_name": "Park name",
  "hrental_startdate": "2026-02-20",
  "hrental_enddate": "2026-02-22",
  "hrental_length_of_stay": "2",
  "hrental_totalvalue": "120.00",
  "hrental_city": "Enschede",
  "hrental_region": "Twente",
  "hrental_country": "Netherlands"
});

Object fields

Parameter	Sample	Presence	Description
`event`	`gtm.load`	if available	Legacy event key emitted alongside hrental fields.
`hrental_pagetype`	`offerdetail`	if available	Page type for remarketing.
`hrental_id`	`123`	if available	Rentable type id.
`hrental_park_id`	`456`	if available	Park id.
`hrental_park_name`	`Park name`	if available	Park name.
`hrental_startdate`	`2026-02-20`	if available	Start date.
`hrental_enddate`	`2026-02-22`	if available	End date.
`hrental_length_of_stay`	`2`	if available	Length of stay in nights.
`hrental_totalvalue`	`120.00`	if available	Total value for the stay.
`hrental_city`	`Enschede`	if available	City.
`hrental_region`	`Twente`	if available	Region.
`hrental_country`	`Netherlands`	if available	Country.

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