productDetail

Legacy UA product detail payload.

Status: Deprecated

Replacement guidance: Use view_item with ecommerce.items[].

Deprecated UA payload for product detail impressions (pre-GA4).

Sample data layer snippet

dataLayer.push({
  "event": "productDetail",
  "ecommerce": {
    "detail": {
      "products": [
        {
          "id": "123",
          "name": "Category name",
          "park_id": 1,
          "park_name": "Park name",
          "category": "house",
          "price": "120.00"
        }
      ]
    }
  }
});

Top-level parameters

Parameter	Sample	Presence	Description
`ecommerce`	`{...}`	if available	Legacy ecommerce.detail.products payload.

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