purchase

Status: Deprecated

Replacement guidance: Use purchase with the standard ecommerce purchase payload.

Deprecated checkout portal payload that mixed GA4 ecommerce fields with legacy UA purchase data.

Included currencyCode and purchase.actionField/products alongside GA4 items.

Replaced by GA4 purchase with the standard ecommerce payload.

Sample data layer snippet

dataLayer.push({
  "event": "purchase",
  "ecommerce": {
    "currency": "EUR",
    "value": "350.00",
    "transaction_id": "ORDER-123",
    "items": [
      {
        "item_id": "A123",
        "item_name": "Accommodation"
      }
    ],
    "currencyCode": "EUR"
  }
});

Top-level parameters