productImpression

Legacy UA product impressions payload.

Status: Deprecated

Replacement guidance: Use view_item_list with ecommerce.items[].

Deprecated UA payload for product impressions (pre-GA4).

Sample data layer snippet

dataLayer.push({  "event": "productImpression",  "ecommerce": {    "currencyCode": "EUR",    "impressions": [      {        "id": "123",        "name": "Category name",        "park_id": 1,        "park_name": "Park name",        "category": "house",        "price": "120.00",        "position": 1      }    ]  }});

Top-level parameters

Parameter

Sample

Presence

Description

ecommerce

{...}

if available

Legacy ecommerce.impressions payload.