productImpression
Legacy UA product impressions payload.
Status: Deprecated
Replacement guidance: Use view_item_list with ecommerce.items[].
Deprecated UA payload for product impressions (pre-GA4).
Sample data layer snippet
dataLayer.push({
"event": "productImpression",
"ecommerce": {
"currencyCode": "EUR",
"impressions": [
{
"id": "123",
"name": "Category name",
"park_id": 1,
"park_name": "Park name",
"category": "house",
"price": "120.00",
"position": 1
}
]
}
});Top-level parameters
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