Creating and managing audiences for Campaigns
For every (type of) mailing you want to send via Campaigns, you define an audience. You do this by choosing a consent basis and a combination of segments.
Go to 'Audiences' in the Campaigns menu. Click 'New' to create a new audience. Determine the name of your audience and the consent segment you want to use to send a message to these contacts.
Refining the audience
Subsequently, several new tabs will appear. In the 'Refinement' tab, you can see how many available contacts there are in total, and within the chosen consent segment.
These may not all be suitable for your audience. That's why you will include or exclude contact segments in your audience using the 'Add segment' button. This is how you refine your audience.
When you include or exclude segments, the audience overview is updated accordingly. This way, you can see exactly how many contacts are in your final audience. Use the insights tabs to ensure that the characteristics of your audience match what you want to achieve with your mailing.
A segment may contain contacts with different types of consent. This means that, depending on the consent segment you have chosen for your audience, not all contacts within the added segments will be present in your final audience.
Contacts and messages
When you have finished refining your audience, you will find a list of all contacts in this audience in the 'Contacts' tab. In the 'Messages' tab, all messages that have been addressed to this audience will appear, as soon as there are any.
Editing an audience
From the audience overview, you can view existing audiences and edit all the variables that you set up when creating this audience.