Getting started with Campaigns
Campaigns is the CMS direct e-mail marketing tool that you can use to send targeted messages to predefined audiences, and to track the efficiency of these messages in statistics. BEX Campaigns replaces the email campaigns.
In a nutshell: The audiences for your messages will be filled with Campaigns contacts, which in turn can be sourced from BEX PMS (bookers or owners), contact forms on your website, or a manual import of email addresses.
Segments and consent
Go to 'Contacts' and click the 'Segments' button to view your existing segments.
Segments are the basic contact groups that you use to define your audience later. A single contact is usually present in multiple segments, and at least one of them is a consent segment. It is useful to know how segments work before you start adding contacts.
Read more: Segments for Campaigns
Adding contacts
Start adding contacts who will receive your messages. To do this, click on 'Contacts' in the Campaigns menu. There are several ways to add or import contacts.
Read more: Email addresses
Defining audiences
When adding your contacts, you have already thought about which segments are useful for your audiences. Go to 'Audiences' in the Campaigns menu to start defining audiences for specific messages, or for a series of messages, based on your segments. One audience can be used for multiple messages.
Read more: Frequently asked questions email campaigns
Drafting a message
You have specified your audience with the content of your message in mind. Go to 'Messages' in the Campaigns menu to start drafting your message. Here you will fill content blocks and determine the layout.
Read more: Email campaign in multiple languages
Tracking statistics
After you have sent your message, the statistics for that message will show you how many contacts from your audience interacted with your message. To view statistics, navigate to your list of sent messages.
Read more: Google Analytics to review email campaign results