Segments for Campaigns

Segments are the basic contact groups that you use to define your audience later. A single contact is usually present in multiple segments.

Go to 'Contacts' and click the 'Segments' button to view your existing segments.
You can create many different segments yourself when adding contacts. The segment type will show the source of the contacts in this segment.
Consent segments are special segments that are present by default.
Read more about adding contacts: Add and manage contacts for Campaigns

Consent segments

There are a limited amount of default Consent segments.
All your contacts are part of at least one of these segments. It indicates the type of consent that was given, which lets you know what kind of messages the contacts in these segments would like to receive. When creating an audience, you select one of these segments as your base.

Consent segments:

  • Marketing emails
    General promotional messages and newsletters

  • Marketing emails related to booking
    Promotional information for bookers, leading up to and during a stay. This consent is only valid between confirmation and check-out. If a booker opts out, this will also apply to their next confirmed booking.

  • Sales: Viewing information
    Information for leads interested in specific properties

  • Sales: Real estate updates
    Promotional information for contacts generally interested in real estate

  • Owners: Marketing messages
    Standard consent segment for owners

  • Owners: Service messages
    Standard consent segment for owners

Segment types by source

Segments of the type 'Booker' are created when you use the 'From bookings' option to add contacts from BEX PMS to Campaigns. You can create many different booker segments with different parameters. If new bookers are added to BEX PMS that fit the parameters of a booker segment, they are automatically added to this segment.

Segments of the type 'Imported' are created when you use the 'Add manually' option to add contacts to Campaigns. For these contacts, you need to explicitly state the type(s) of consent given.

Segments of the type 'Form' are created when you use the 'From forms' option to add contacts to Campaigns. All website visitors that fill out the linked form will be added as a contact. Here too, you need to explicitly state the type(s) of consent given.

If you use the the 'Add owners' option to add contacts to campaigns, these will always be added to the Owners segment, which has the type 'Imported'. These contacts will also automatically be added to both consent segments for owners.
It is possible for owners to unsubscribe from one of these consent segments, but they will need to do so themselves.