A cookie banner is a pop-up or notification bar that appears when a user visits a website. The purpose of this banner is to inform the user about the use of cookies on the website and to request permission to place these cookies. Cookies are small text files placed by websites on the user's computer or device to collect information about browsing behavior.
Why are Cookie Banners important?
Cookie banners are crucial due to regulations such as the General Data Protection Regulation (GDPR) in the European Union. According to these rules, websites must obtain explicit consent from users before placing certain types of cookies. This is particularly important for cookies that collect and process personal data, such as tracking cookies used for personalized advertisements.
Cookie consent
Cookie consent refers to the status of the permission given by a user regarding the use of cookies on a website. This can be one of the following consents:
No Consent: The user has not given permission for the use of cookies. In this state, only strictly necessary cookies, essential for the functioning of the website, can be placed.
Allowed: security_storage
Denied: ad_storage, analytics_storage, ad_user_data, ad_personalization, personalization, personalization_storage, functionality_storage
Partial Consent: The user has given permission for some, but not all types of cookies. For example, a user might allow functional cookies that improve the user experience but not tracking cookies.
Preferences
Allowed: security_storage, personalization_storage, functionality_storage
Denied: ad_storage, analytics_storage, ad_user_data, ad_personalization, personalization
Statistics
Allowed: security_storage, analytics_storage
Denied: ad_storage, ad_user_data, ad_personalization, personalization, personalization_storage, functionality_storage
Marketing
Allowed: security_storage, ad_storage, ad_user_data, ad_personalization, personalization
Denied: analytics_storage, personalization_storage, functionality_storage
Full Consent: The user has given permission for all types of cookies, including tracking and marketing cookies.
Allowed: security_storage, ad_storage, analytics_storage, ad_user_data, ad_personalization, personalization, personalization_storage, functionality_storage
Denied: -