Photos and videos

This support article provides an overview of important concerns and topics for taking photos and videos. Please note that not all the information in this overview will be relevant to every campsite or holiday park, as it depends on their specific offerings.

Photos

Below is a list of wishes/topics for taking photos.

Accommodations, think about:

  • Outside accommodation

  • Living area

  • Kitchen

  • Bathroom

  • Bedroom

  • Toilet

  • Garden

  • Wellness (if available)

  • Pictures of the accommodation

Camping, think about:

  • Camping fields with tents/campers/caravans

  • Atmosphere at the camping pitches

  • Private sanitary facilities

Facilities, think about:

  • Swimming pool (both indoor and outdoor)

  • Catering facilities

  • Playgrounds/playgrounds

  • Entertainment

  • Bicycle rental

  • Sports fields

  • Playground/swimming/fishing pond

  • Wellness

  • Reception/Entrance

  • And any other facilities available

Surroundings, for example:

  • Nature reserves

  • Outings

  • Museums

  • People walking/cycling

Target groups and periods, some examples:

  • Seniors

  • Couples

  • Groups of friends

  • Families with children (young/old)

  • Per season (spring/summer/autumn/winter)

  • Dogs/pets

Videos

Below is a list of requirements/topics for making videos.

Segmented videos, consider:

  • By target audience

  • By season

  • By type of stay (camping/accommodation)

Different perspectives:

  • Drone footage

  • From the water

  • Flying through accommodation

Videos are very interesting to use for marketing, for which there are also some specific requirements. Below is an overview of formats and lengths.

Landscape

  • Size 1080 x 1080 / 1:1 aspect ratio

  • Format 1920 x 1080 / 16:9 aspect ratio

  • Max. 30 seconds

Portrait

  • Size 1080 x 1920px / 9:16 aspect ratio

  • Max. 15 seconds

YouTube

  • Standard video > 1280 x 760

  • Bumper video > max. 6 seconds

  • Normal video > max. 30 seconds

Tip: Header videos are very nice to incorporate on the homepage. Do note here that it should be low in mb.

Other points of interest

For optimal photos and videos, also consider the following points:

  • Make sure that on the day the photographer comes, the campsite or holiday park looks tiptop and everything is tidy.

  • The same goes for the accommodations; make sure the beds are made, cover a table, provide mood lighting, etc.

  • Atmosphere shots are very important, so make sure there are also photos with people in them, this applies to all types of photos and videos.

  • When uploading the photos of the object types, it is good to rename them first, e.g. object type-space-name-holiday-park.jpg.

  • Make sure the photos are uploaded under 1mb. Preferably around 500kb.

Finally, we have had good experiences with the following photographers: