Campaigns
Manage and send commercial emails to guests and other contacts
- Getting started with CampaignsCampaigns is the CMS direct e-mail marketing tool that you can use to send targeted messages to predefined audiences, and to track the efficiency of these messages in statistics.
- Creating segments in CampaignsA segment contains a set of contacts that share a certain characteristic, and consent type. Contacts in a segment can be added through an import, a form, or as a booker segment synchronized with BEX PMS.
- Booker segmentsBooker segments are used to predefine suitable target groups for communications that are automatically updated through synchronization with BEX PMS. A single contact can be present in multiple booker segments.
- Adding an import segmentBy importing contacts into Campaigns, you can create a new import segment or add to an existing one. You'll need a CSV file containing the contacts you want to import, or copy/paste a list of email addresses.
- Adding a form segmentAny form on your website can collect contacts for Campaigns. These contacts will be gathered in a form segment via a form action.
- Consent and segment managementTo be able to send a Campaigns message to a contact, this contact must have given consent to receive it. There are multiple types of consent; some of which are only relevant if you use certain BEX modules, and can be managed by editing a segment.
- Managing Campaigns contactsIn the Contacts section of Campaigns, you can filter and manage contacts across all segments. Collectively, these contacts are the recipients of your Campaigns messages.
- Creating and managing audiencesFor every (type of) message you want to send via Campaigns, you need an audience. An audience is defined by selecting a consent type and a combination of contact segments.
- Creating a Campaigns messageUse layouts and content blocks to create a message that is tailored to the selected audience and your mailing goals.
- Statistics and resultsView the statistics for each sent Campaigns message in your CMS to see how successful your message has been.