view_item
Legacy CMS view_item payload (pre-GA4 ecommerce structure).
Status: Deprecated
Replacement guidance: Use view_item with ecommerce.items[].
Deprecated CMS payload that placed items at the top level instead of inside ecommerce.
Items carried park_id/park_name and used item_category for the accommodation segment.
Replaced by GA4 view_item with ecommerce.items.
Sample data layer snippet
dataLayer.push({ "event": "view_item", "items": [ { "item_id": "1", "item_name": "Category name", "item_brand": "Site name", "item_category": "house", "item_list_id": "availability_search", "item_list_name": "Availability search", "park_id": 1, "park_name": "Park name", "price": "120.00", "quantity": 1, "currency": "EUR", "start_date": "2026-02-20", "end_date": "2026-02-22" } ]});