purchase
Legacy hybrid purchase payload (GA4 + UA fields).
Status: Deprecated
Replacement guidance: Use purchase with the standard ecommerce purchase payload.
Deprecated checkout portal payload that mixed GA4 ecommerce fields with legacy UA purchase data.
Included currencyCode and purchase.actionField/products alongside GA4 items.
Replaced by GA4 purchase with the standard ecommerce payload.
Sample data layer snippet
dataLayer.push({ "event": "purchase", "ecommerce": { "currency": "EUR", "value": "350.00", "transaction_id": "ORDER-123", "items": [ { "item_id": "A123", "item_name": "Accommodation" } ], "currencyCode": "EUR" }});