Skip to main content
Campaigns

Getting started with Campaigns

Campaigns is the CMS direct e-mail marketing tool that you can use to send targeted messages to predefined audiences, and to track the efficiency of these messages in statistics.

Switching from email campaigns

When switching from the older email campaigns feature, it is recommended to focus on transferring your contacts. Ensure they’re in the correct segments. Your message templates can best be rebuilt from scratch.

What campaigns messages are for

Reaching refined target audiences with specific email messaging. Some examples of what is possible:

  • A welcome back campaign: address contacts who have stayed with you around this time last year, remind them of their past stay and entice them to come back again. You can set up the email as a template that can be re-used for a similar message in the next season.

  • Owner news: inform your owner contacts about noteworthy developments with a service message.

  • Push last-minute availability: inform contacts who have booked last-minutes before of unexpected availability, to entice them to book a last-minute getaway.

  • Sales leads follow-up: stay in contact with people who have expressed interest in one of your accommodations for sale. Ask them to schedule a viewing or poll interest in similar accommodations.

Preparing for first use

Go through the steps below to not only create your first message, but also prepare your Campaigns workflow for future repeated use. Many elements can be used again; saving you time when creating your next messages.

1

Creating segments

Add contacts by creating segments. There are three different types of segments, each with their own use. Consent is also managed through segments.
Read more: Creating segments for Campaigns

2

Defining an audience

An audience is based on a consent type and a combination of segments, and can be re-used for other messages. This is where you finetune the target group for your message.
Read more: Creating and managing audiences for Campaigns

3

Drafting a message

You have specified your audience with the content of your message in mind. Now, start drafting your message with content blocks and custom layout.
Read more: Creating a Campaigns message

4

Tracking results

After you have sent your message, the statistics for that message will show you how many contacts from your audience interacted with your message.
Read more: Statistics and results of Campaigns

Was this helpful?

Still need help? Share an idea